Premier Automotive (Rochdale 2155): digital health score 73/100

Premier Automotive (Rochdale 2155) (premier-car.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Premier Automotive (Rochdale 2155) a digital health score of 73 out of 100, 79th of 428 and in the top third of the sector. That is 8 points above the sector median of 65. Premier Automotive (Rochdale 2155) is strongest on measurement (70 out of 100), well ahead of the 47 average: whether the firm can see what is working. Premier Automotive (Rochdale 2155) has most to gain on accessibility (82 versus a 85 average), where small changes move the score.

On findability, Premier Automotive (Rochdale 2155) scored 79, level with the 80 average (showing up and making sense to Google). Mobile speed: 64 out of 100, 9 points above the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 70 out of 100 is comfortably above the 47 average: whether the firm can see what is working. Accessibility scored 82, 3 points below the 85 average, covering being usable for everyone, an Equality Act duty. Premier Automotive (Rochdale 2155)’s free report lists every page tested and a prioritised set of fixes.