Pivotal and THE OUT: digital health score 77/100

As part of the Car Finance Digital Audit, we assessed Pivotal and THE OUT (drivepivotal.com) alongside 459 UK car finance and leasing providers, using public information only. Pivotal and THE OUT earned a digital health score of 77 out of 100, which places it in the top third of the sector and 31st of 428. Set against peers, the score lands 12 points above the sector median of 65. Where Pivotal and THE OUT does best is measurement: 85 out of 100, well ahead of the 47 car finance provider average. The clearest opportunity is mobile speed, at 53 against a 55 average, where a focused fix would lift the overall score most.

Findability: 88 out of 100, 8 points above the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 53 out of 100 is a little below the 55 average: how fast the site feels on a phone. Measurement scored 85, 38 points above the 47 average, covering whether the firm can see what is working. On accessibility, Pivotal and THE OUT scored 88, just above the 85 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Pivotal and THE OUT is in the free report.