Palmer and Martin Vehicle Hire: digital health score 58/100

Palmer and Martin Vehicle Hire (palmerandmartin.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Palmer and Martin Vehicle Hire a digital health score of 58 out of 100, 352nd of 428 and in the bottom third of the sector. That is 7 points below the sector median of 65. Palmer and Martin Vehicle Hire is strongest on measurement (60 out of 100), ahead of the 47 average: whether the firm can see what is working. Palmer and Martin Vehicle Hire has most to gain on mobile speed (30 versus a 55 average), where small changes move the score.

For findability, 75 out of 100 is a little below the 80 average: showing up and making sense to Google. Mobile speed scored 30, 25 points below the 55 average, covering how fast the site feels on a phone. On measurement, Palmer and Martin Vehicle Hire scored 60, comfortably above the 47 average (whether the firm can see what is working). Accessibility: 79 out of 100, 6 points below the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. Palmer and Martin Vehicle Hire’s free report lists every page tested and a prioritised set of fixes.