Otto Car Limited: digital health score 80/100

We reviewed Otto Car Limited (ottocar.co.uk) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. Otto Car Limited’s digital health score is 80 out of 100: the top third of the sector, and 10th of 428 overall. Measured across the set, Otto Car Limited is 15 points above the sector median of 65. Its strongest area is measurement, at 90 out of 100, well ahead of the 47 car finance provider average, so whether the firm can see what is working is already working. The biggest gain is in mobile speed: 57 against the 55 average, and the quickest way to climb the table.

Findability scored 86, 6 points above the 80 average, covering showing up and making sense to Google. On mobile speed, Otto Car Limited scored 57, just above the 55 average (how fast the site feels on a phone). Measurement: 90 out of 100, 43 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 97 out of 100 is comfortably above the 85 average: being usable for everyone, an Equality Act duty. The full breakdown, with the exact pages we tested and the fixes that would help Otto Car Limited most, is in the free report.