Motability Operations: digital health score 59/100

Motability Operations (motabilityoperations.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Motability Operations a digital health score of 59 out of 100, 330th of 428 and in the bottom third of the sector. That is 6 points below the sector median of 65. Motability Operations is strongest on accessibility (95 out of 100), ahead of the 85 average: being usable for everyone, an Equality Act duty. Motability Operations has most to gain on measurement (25 versus a 47 average), where small changes move the score.

For findability, 82 out of 100 is just above the 80 average: showing up and making sense to Google. Mobile speed scored 45, 10 points below the 55 average, covering how fast the site feels on a phone. On measurement, Motability Operations scored 25, below the 47 average (whether the firm can see what is working). Accessibility: 95 out of 100, 10 points above the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. Motability Operations’s free report lists every page tested and a prioritised set of fixes.