McRent (London): digital health score 57/100

As part of the Car Finance Digital Audit, we assessed McRent (London) (mcrent.co.uk) alongside 459 UK car finance and leasing providers, using public information only. McRent (London) earned a digital health score of 57 out of 100, which places it in the bottom third of the sector and 365th of 428. Set against peers, the score lands 8 points below the sector median of 65. Where McRent (London) does best is findability: 83 out of 100, a touch above the 80 car finance provider average. The clearest opportunity is measurement, at 25 against a 47 average, where a focused fix would lift the overall score most.

On mobile speed, McRent (London) scored 47, a little below the 55 average (how fast the site feels on a phone). Measurement: 25 out of 100, 22 points below the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 81 out of 100 is a little below the 85 average: being usable for everyone, an Equality Act duty. Findability scored 83, 3 points above the 80 average, covering showing up and making sense to Google. A prioritised, page-by-page view for McRent (London) is in the free report.