Kindertons Accident Management: digital health score 54/100

Kindertons Accident Management (kindertons.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Kindertons Accident Management a digital health score of 54 out of 100, 391st of 428 and in the bottom third of the sector. That is 11 points below the sector median of 65. Kindertons Accident Management is strongest on measurement (50 out of 100), a touch above the 47 average: whether the firm can see what is working. Kindertons Accident Management has most to gain on findability (60 versus a 80 average), where small changes move the score.

On findability, Kindertons Accident Management scored 60, below the 80 average (showing up and making sense to Google). Mobile speed: 38 out of 100, 17 points below the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 50 out of 100 is just above the 47 average: whether the firm can see what is working. Accessibility scored 83, 2 points below the 85 average, covering being usable for everyone, an Equality Act duty. Kindertons Accident Management’s free report lists every page tested and a prioritised set of fixes.