Frosty Hire & Sales Limited: digital health score 66/100

As part of the Car Finance Digital Audit, we assessed Frosty Hire & Sales Limited (frostyhire.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Frosty Hire & Sales Limited earned a digital health score of 66 out of 100, which places it in the middle of the pack and 194th of 428. Set against peers, the score lands in line with the sector median of 65. Where Frosty Hire & Sales Limited does best is findability: 86 out of 100, a touch above the 80 car finance provider average. The clearest opportunity is measurement, at 35 against a 47 average, where a focused fix would lift the overall score most.

Findability: 86 out of 100, 6 points above the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 60 out of 100 is just above the 55 average: how fast the site feels on a phone. Measurement scored 35, 12 points below the 47 average, covering whether the firm can see what is working. On accessibility, Frosty Hire & Sales Limited scored 89, just above the 85 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Frosty Hire & Sales Limited is in the free report.