Freedom Rental Ltd: digital health score 69/100

We reviewed Freedom Rental Ltd (freedomrental.co.uk) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. Freedom Rental Ltd’s digital health score is 69 out of 100: the middle of the pack, and 142nd of 428 overall. Measured across the set, Freedom Rental Ltd is 4 points above the sector median of 65. Its strongest area is findability, at 86 out of 100, a touch above the 80 car finance provider average, so showing up and making sense to Google is already working. The biggest gain is in mobile speed: 57 against the 55 average, and the quickest way to climb the table.

Findability: 86 out of 100, 6 points above the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 57 out of 100 is just above the 55 average: how fast the site feels on a phone. Measurement scored 50, 3 points above the 47 average, covering whether the firm can see what is working. On accessibility, Freedom Rental Ltd scored 91, just above the 85 average (being usable for everyone, an Equality Act duty). The full breakdown, with the exact pages we tested and the fixes that would help Freedom Rental Ltd most, is in the free report.