Fleet Dynamic: digital health score 59/100

As part of the Car Finance Digital Audit, we assessed Fleet Dynamic (fleetdynamic.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Fleet Dynamic earned a digital health score of 59 out of 100, which places it in the bottom third of the sector and 336th of 428. Set against peers, the score lands 6 points below the sector median of 65. Where Fleet Dynamic does best is findability: 83 out of 100, a touch above the 80 car finance provider average. The clearest opportunity is measurement, at 35 against a 47 average, where a focused fix would lift the overall score most.

Findability: 83 out of 100, 3 points above the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 44 out of 100 is below the 55 average: how fast the site feels on a phone. Measurement scored 35, 12 points below the 47 average, covering whether the firm can see what is working. On accessibility, Fleet Dynamic scored 82, a little below the 85 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Fleet Dynamic is in the free report.