First Self Drive Limited: digital health score 79/100

First Self Drive Limited (firstselfdrive.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives First Self Drive Limited a digital health score of 79 out of 100, 14th of 428 and in the top third of the sector. That is 14 points above the sector median of 65. First Self Drive Limited is strongest on measurement (80 out of 100), well ahead of the 47 average: whether the firm can see what is working. First Self Drive Limited has most to gain on findability (86 versus a 80 average), where small changes move the score.

For findability, 86 out of 100 is just above the 80 average: showing up and making sense to Google. Mobile speed scored 65, 10 points above the 55 average, covering how fast the site feels on a phone. On measurement, First Self Drive Limited scored 80, comfortably above the 47 average (whether the firm can see what is working). Accessibility: 92 out of 100, 7 points above the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. First Self Drive Limited’s free report lists every page tested and a prioritised set of fixes.