First Response Finance: digital health score 72/100

First Response Finance (firstresponsefinance.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives First Response Finance a digital health score of 72 out of 100, 85th of 428 and in the top third of the sector. That is 7 points above the sector median of 65. First Response Finance is strongest on measurement (60 out of 100), ahead of the 47 average: whether the firm can see what is working. First Response Finance has most to gain on findability (79 versus a 80 average), where small changes move the score.

For findability, 79 out of 100 is level with the 80 average: showing up and making sense to Google. Mobile speed scored 63, 8 points above the 55 average, covering how fast the site feels on a phone. On measurement, First Response Finance scored 60, comfortably above the 47 average (whether the firm can see what is working). Accessibility: 93 out of 100, 8 points above the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. First Response Finance’s free report lists every page tested and a prioritised set of fixes.