Firecracker Ltd: digital health score 65/100

As part of the Car Finance Digital Audit, we assessed Firecracker Ltd (firecracker-prestige.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Firecracker Ltd earned a digital health score of 65 out of 100, which places it in the middle of the pack and 217th of 428. Set against peers, the score lands in line with the sector median of 65. Where Firecracker Ltd does best is mobile speed: 86 out of 100, well ahead of the 55 car finance provider average. The clearest opportunity is measurement, at 10 against a 47 average, where a focused fix would lift the overall score most.

Findability: 75 out of 100, 5 points below the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 86 out of 100 is comfortably above the 55 average: how fast the site feels on a phone. Measurement scored 10, 37 points below the 47 average, covering whether the firm can see what is working. On accessibility, Firecracker Ltd scored 93, comfortably above the 85 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for Firecracker Ltd is in the free report.