Dualdrive: digital health score 69/100

As part of the Car Finance Digital Audit, we assessed Dualdrive (msl.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Dualdrive earned a digital health score of 69 out of 100, which places it in the middle of the pack and 146th of 428. Set against peers, the score lands 4 points above the sector median of 65. Where Dualdrive does best is measurement: 55 out of 100, ahead of the 47 car finance provider average. The clearest opportunity is accessibility, at 83 against a 85 average, where a focused fix would lift the overall score most.

Findability scored 83, 3 points above the 80 average, covering showing up and making sense to Google. On mobile speed, Dualdrive scored 60, just above the 55 average (how fast the site feels on a phone). Measurement: 55 out of 100, 8 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 83 out of 100 is a little below the 85 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Dualdrive is in the free report.