Direct Rental Group Ltd: digital health score 59/100

Direct Rental Group Ltd (directrentalgroup.com) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Direct Rental Group Ltd a digital health score of 59 out of 100, 334th of 428 and in the bottom third of the sector. That is 6 points below the sector median of 65. Direct Rental Group Ltd is strongest on findability (88 out of 100), ahead of the 80 average: showing up and making sense to Google. Direct Rental Group Ltd has most to gain on measurement (0 versus a 47 average), where small changes move the score.

For findability, 88 out of 100 is comfortably above the 80 average: showing up and making sense to Google. Mobile speed scored 63, 8 points above the 55 average, covering how fast the site feels on a phone. On measurement, Direct Rental Group Ltd scored 0, below the 47 average (whether the firm can see what is working). Accessibility: 91 out of 100, 6 points above the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. Direct Rental Group Ltd’s free report lists every page tested and a prioritised set of fixes.