Choice Vehicle Rentals Ltd: digital health score 55/100

As part of the Car Finance Digital Audit, we assessed Choice Vehicle Rentals Ltd (choicevehiclerentals.com) alongside 459 UK car finance and leasing providers, using public information only. Choice Vehicle Rentals Ltd earned a digital health score of 55 out of 100, which places it in the bottom third of the sector and 382nd of 428. Set against peers, the score lands 10 points below the sector median of 65. Where Choice Vehicle Rentals Ltd does best is findability: 80 out of 100, level with the 80 car finance provider average. The clearest opportunity is measurement, at 30 against a 47 average, where a focused fix would lift the overall score most.

Accessibility scored 74, 11 points below the 85 average, covering being usable for everyone, an Equality Act duty. On findability, Choice Vehicle Rentals Ltd scored 80, level with the 80 average (showing up and making sense to Google). Mobile speed: 40 out of 100, 15 points below the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 30 out of 100 is below the 47 average: whether the firm can see what is working. A prioritised, page-by-page view for Choice Vehicle Rentals Ltd is in the free report.