Chief Vehicle Rentals Ltd: digital health score 72/100

Chief Vehicle Rentals Ltd (chiefrentals.com) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Chief Vehicle Rentals Ltd a digital health score of 72 out of 100, 95th of 428 and in the top third of the sector. That is 7 points above the sector median of 65. Chief Vehicle Rentals Ltd is strongest on accessibility (97 out of 100), ahead of the 85 average: being usable for everyone, an Equality Act duty. Chief Vehicle Rentals Ltd has most to gain on mobile speed (59 versus a 55 average), where small changes move the score.

For findability, 88 out of 100 is comfortably above the 80 average: showing up and making sense to Google. Mobile speed scored 59, 4 points above the 55 average, covering how fast the site feels on a phone. On measurement, Chief Vehicle Rentals Ltd scored 55, comfortably above the 47 average (whether the firm can see what is working). Accessibility: 97 out of 100, 12 points above the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. Chief Vehicle Rentals Ltd’s free report lists every page tested and a prioritised set of fixes.