Car Finance Digital Audit

Celtic Routes Ltd: digital health score 79/100

Celtic Routes Ltd sits in top third of UK car finance and leasing providers, ranked 13th of 428 on our independent review of public digital signals.

Digital health score
79/100
Top thirdRanked 13th of 428

The sector median is 65/100. Scores come only from public information, collected October 2026 for the Car Finance Digital Audit.

Scorecard

Four areas, each scored 0 to 100 against the car finance provider average. Higher is healthier.

Findability
88/100avg 80
showing up and making sense to Google
Mobile speed
49/100avg 55
how fast the site feels on a phone
Measurement
95/100avg 47
whether the firm can see what is working
Accessibility
95/100avg 85
being usable for everyone, an Equality Act duty

What we found for Celtic Routes Ltd

Celtic Routes Ltd (celticroutes.com) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Celtic Routes Ltd a digital health score of 79 out of 100, 13th of 428 and in the top third of the sector. That is 14 points above the sector median of 65. Celtic Routes Ltd is strongest on measurement (95 out of 100), well ahead of the 47 average: whether the firm can see what is working. Celtic Routes Ltd has most to gain on mobile speed (49 versus a 55 average), where small changes move the score.

Findability scored 88, 8 points above the 80 average, covering showing up and making sense to Google. On mobile speed, Celtic Routes Ltd scored 49, a little below the 55 average (how fast the site feels on a phone). Measurement: 95 out of 100, 48 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 95 out of 100 is comfortably above the 85 average: being usable for everyone, an Equality Act duty. Celtic Routes Ltd’s free report lists every page tested and a prioritised set of fixes.

Strength
Measurement 95/100

Well ahead of the 47 average.

Biggest opportunity
Mobile speed 49/100

Against a 55 car finance provider average.

See also: The State of UK Car Finance Digital 2026 · all car finance providers

Get Celtic Routes Ltd’s full report

The free personalised report shows every page we tested, how Celtic Routes Ltd compares across all 428 assessed car finance providers, and a prioritised list of what to fix first.

Get the full report