BYD (UK) Co Limited: digital health score 56/100

As part of the Car Finance Digital Audit, we assessed BYD (UK) Co Limited (byd.com) alongside 459 UK car finance and leasing providers, using public information only. BYD (UK) Co Limited earned a digital health score of 56 out of 100, which places it in the bottom third of the sector and 374th of 428. Set against peers, the score lands 9 points below the sector median of 65. Where BYD (UK) Co Limited does best is mobile speed: 54 out of 100, level with the 55 car finance provider average. The clearest opportunity is measurement, at 30 against a 47 average, where a focused fix would lift the overall score most.

Findability: 67 out of 100, 13 points below the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 54 out of 100 is level with the 55 average: how fast the site feels on a phone. Measurement scored 30, 17 points below the 47 average, covering whether the firm can see what is working. On accessibility, BYD (UK) Co Limited scored 79, a little below the 85 average (being usable for everyone, an Equality Act duty). A prioritised, page-by-page view for BYD (UK) Co Limited is in the free report.