Brookhire Vehicle Rental: digital health score 66/100

As part of the Car Finance Digital Audit, we assessed Brookhire Vehicle Rental (brookhire.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Brookhire Vehicle Rental earned a digital health score of 66 out of 100, which places it in the middle of the pack and 200th of 428. Set against peers, the score lands in line with the sector median of 65. Where Brookhire Vehicle Rental does best is findability: 86 out of 100, a touch above the 80 car finance provider average. The clearest opportunity is measurement, at 45 against a 47 average, where a focused fix would lift the overall score most.

For findability, 86 out of 100 is just above the 80 average: showing up and making sense to Google. Mobile speed scored 56, 1 point above the 55 average, covering how fast the site feels on a phone. On measurement, Brookhire Vehicle Rental scored 45, a little below the 47 average (whether the firm can see what is working). Accessibility: 83 out of 100, 2 points below the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Brookhire Vehicle Rental is in the free report.