Borderway Finance: digital health score 70/100

As part of the Car Finance Digital Audit, we assessed Borderway Finance (borderwayfinance.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Borderway Finance earned a digital health score of 70 out of 100, which places it in the top third of the sector and 116th of 428. Set against peers, the score lands 5 points above the sector median of 65. Where Borderway Finance does best is mobile speed: 69 out of 100, ahead of the 55 car finance provider average. The clearest opportunity is findability, at 70 against a 80 average, where a focused fix would lift the overall score most.

Measurement scored 55, 8 points above the 47 average, covering whether the firm can see what is working. On accessibility, Borderway Finance scored 95, comfortably above the 85 average (being usable for everyone, an Equality Act duty). Findability: 70 out of 100, 10 points below the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 69 out of 100 is comfortably above the 55 average: how fast the site feels on a phone. A prioritised, page-by-page view for Borderway Finance is in the free report.