Ayan Capital Ltd: digital health score 80/100

As part of the Car Finance Digital Audit, we assessed Ayan Capital Ltd (ayan.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Ayan Capital Ltd earned a digital health score of 80 out of 100, which places it in the top third of the sector and 9th of 428. Set against peers, the score lands 15 points above the sector median of 65. Where Ayan Capital Ltd does best is mobile speed: 77 out of 100, well ahead of the 55 car finance provider average. The clearest opportunity is findability, at 86 against a 80 average, where a focused fix would lift the overall score most.

For findability, 86 out of 100 is just above the 80 average: showing up and making sense to Google. Mobile speed scored 77, 22 points above the 55 average, covering how fast the site feels on a phone. On measurement, Ayan Capital Ltd scored 65, comfortably above the 47 average (whether the firm can see what is working). Accessibility: 97 out of 100, 12 points above the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Ayan Capital Ltd is in the free report.