Avis Budget UK Limited: digital health score 66/100

Avis Budget UK Limited (avis.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives Avis Budget UK Limited a digital health score of 66 out of 100, 198th of 428 and in the middle of the pack. That is in line with the sector median of 65. Avis Budget UK Limited is strongest on mobile speed (67 out of 100), ahead of the 55 average: how fast the site feels on a phone. Avis Budget UK Limited has most to gain on measurement (30 versus a 47 average), where small changes move the score.

On findability, Avis Budget UK Limited scored 86, just above the 80 average (showing up and making sense to Google). Mobile speed: 67 out of 100, 12 points above the 55 car finance provider average. That covers how fast the site feels on a phone. For measurement, 30 out of 100 is below the 47 average: whether the firm can see what is working. Accessibility scored 85, level with the 85 average, covering being usable for everyone, an Equality Act duty. Avis Budget UK Limited’s free report lists every page tested and a prioritised set of fixes.