AutoMoney Trust: digital health score 81/100

As part of the Car Finance Digital Audit, we assessed AutoMoney Trust (automoneytrust.co.uk) alongside 459 UK car finance and leasing providers, using public information only. AutoMoney Trust earned a digital health score of 81 out of 100, which places it in the top third of the sector and 5th of 428. Set against peers, the score lands 16 points above the sector median of 65. Where AutoMoney Trust does best is measurement: 85 out of 100, well ahead of the 47 car finance provider average. The clearest opportunity is findability, at 82 against a 80 average, where a focused fix would lift the overall score most.

Measurement scored 85, 38 points above the 47 average, covering whether the firm can see what is working. On accessibility, AutoMoney Trust scored 97, comfortably above the 85 average (being usable for everyone, an Equality Act duty). Findability: 82 out of 100, 2 points above the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 70 out of 100 is comfortably above the 55 average: how fast the site feels on a phone. A prioritised, page-by-page view for AutoMoney Trust is in the free report.