Auto360 ltd: digital health score 58/100

As part of the Car Finance Digital Audit, we assessed Auto360 ltd (auto360.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Auto360 ltd earned a digital health score of 58 out of 100, which places it in the bottom third of the sector and 349th of 428. Set against peers, the score lands 7 points below the sector median of 65. Where Auto360 ltd does best is findability: 88 out of 100, ahead of the 80 car finance provider average. The clearest opportunity is measurement, at 0 against a 47 average, where a focused fix would lift the overall score most.

For findability, 88 out of 100 is comfortably above the 80 average: showing up and making sense to Google. Mobile speed scored 60, 5 points above the 55 average, covering how fast the site feels on a phone. On measurement, Auto360 ltd scored 0, below the 47 average (whether the firm can see what is working). Accessibility: 90 out of 100, 5 points above the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Auto360 ltd is in the free report.