Athol Car Hire: digital health score 63/100

We reviewed Athol Car Hire (athol.co.im) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. Athol Car Hire’s digital health score is 63 out of 100: the middle of the pack, and 260th of 428 overall. Measured across the set, Athol Car Hire is in line with the sector median of 65. Its strongest area is measurement, at 60 out of 100, ahead of the 47 car finance provider average, so whether the firm can see what is working is already working. The biggest gain is in accessibility: 64 against the 85 average, and the quickest way to climb the table.

Findability scored 67, 13 points below the 80 average, covering showing up and making sense to Google. On mobile speed, Athol Car Hire scored 60, just above the 55 average (how fast the site feels on a phone). Measurement: 60 out of 100, 13 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 64 out of 100 is below the 85 average: being usable for everyone, an Equality Act duty. The full breakdown, with the exact pages we tested and the fixes that would help Athol Car Hire most, is in the free report.