Athlon: digital health score 71/100

We reviewed Athlon (athlon.co.uk) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. Athlon’s digital health score is 71 out of 100: the top third of the sector, and 103rd of 428 overall. Measured across the set, Athlon is 6 points above the sector median of 65. Its strongest area is measurement, at 60 out of 100, ahead of the 47 car finance provider average, so whether the firm can see what is working is already working. The biggest gain is in mobile speed: 51 against the 55 average, and the quickest way to climb the table.

For mobile speed, 51 out of 100 is a little below the 55 average: how fast the site feels on a phone. Measurement scored 60, 13 points above the 47 average, covering whether the firm can see what is working. On accessibility, Athlon scored 98, comfortably above the 85 average (being usable for everyone, an Equality Act duty). Findability: 88 out of 100, 8 points above the 80 car finance provider average. That covers showing up and making sense to Google. The full breakdown, with the exact pages we tested and the fixes that would help Athlon most, is in the free report.