Assured Vehicle Rental Ltd: digital health score 54/100

As part of the Car Finance Digital Audit, we assessed Assured Vehicle Rental Ltd (assuredvehiclerental.com) alongside 459 UK car finance and leasing providers, using public information only. Assured Vehicle Rental Ltd earned a digital health score of 54 out of 100, which places it in the bottom third of the sector and 388th of 428. Set against peers, the score lands 11 points below the sector median of 65. Where Assured Vehicle Rental Ltd does best is mobile speed: 85 out of 100, well ahead of the 55 car finance provider average. The clearest opportunity is measurement, at 0 against a 47 average, where a focused fix would lift the overall score most.

Findability scored 54, 26 points below the 80 average, covering showing up and making sense to Google. On mobile speed, Assured Vehicle Rental Ltd scored 85, comfortably above the 55 average (how fast the site feels on a phone). Measurement: 0 out of 100, 47 points below the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 81 out of 100 is a little below the 85 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Assured Vehicle Rental Ltd is in the free report.