APL: digital health score 64/100

We reviewed APL (autoprive.co.uk) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. APL’s digital health score is 64 out of 100: the middle of the pack, and 237th of 428 overall. Measured across the set, APL is in line with the sector median of 65. Its strongest area is mobile speed, at 70 out of 100, ahead of the 55 car finance provider average, so how fast the site feels on a phone is already working. The biggest gain is in measurement: 30 against the 47 average, and the quickest way to climb the table.

For findability, 79 out of 100 is level with the 80 average: showing up and making sense to Google. Mobile speed scored 70, 15 points above the 55 average, covering how fast the site feels on a phone. On measurement, APL scored 30, below the 47 average (whether the firm can see what is working). Accessibility: 80 out of 100, 5 points below the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. The full breakdown, with the exact pages we tested and the fixes that would help APL most, is in the free report.