Apex Car Rental: digital health score 58/100

We reviewed Apex Car Rental (apexrental.co.uk) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. Apex Car Rental’s digital health score is 58 out of 100: the bottom third of the sector, and 345th of 428 overall. Measured across the set, Apex Car Rental is 7 points below the sector median of 65. Its strongest area is findability, at 88 out of 100, ahead of the 80 car finance provider average, so showing up and making sense to Google is already working. The biggest gain is in measurement: 0 against the 47 average, and the quickest way to climb the table.

Findability: 88 out of 100, 8 points above the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 61 out of 100 is just above the 55 average: how fast the site feels on a phone. Measurement scored 0, 47 points below the 47 average, covering whether the firm can see what is working. On accessibility, Apex Car Rental scored 88, just above the 85 average (being usable for everyone, an Equality Act duty). The full breakdown, with the exact pages we tested and the fixes that would help Apex Car Rental most, is in the free report.