AMT: digital health score 78/100

As part of the Car Finance Digital Audit, we assessed AMT (amtauto.co.uk) alongside 459 UK car finance and leasing providers, using public information only. AMT earned a digital health score of 78 out of 100, which places it in the top third of the sector and 18th of 428. Set against peers, the score lands 13 points above the sector median of 65. Where AMT does best is measurement: 80 out of 100, well ahead of the 47 car finance provider average. The clearest opportunity is mobile speed, at 58 against a 55 average, where a focused fix would lift the overall score most.

On accessibility, AMT scored 93, comfortably above the 85 average (being usable for everyone, an Equality Act duty). Findability: 88 out of 100, 8 points above the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 58 out of 100 is just above the 55 average: how fast the site feels on a phone. Measurement scored 80, 33 points above the 47 average, covering whether the firm can see what is working. A prioritised, page-by-page view for AMT is in the free report.