AMK Self Drive: digital health score 54/100

AMK Self Drive (amkselfdrive.co.uk) is one of 459 UK car finance and leasing providers in the Car Finance Digital Audit, our independent review of public digital signals. That work gives AMK Self Drive a digital health score of 54 out of 100, 390th of 428 and in the bottom third of the sector. That is 11 points below the sector median of 65. AMK Self Drive is strongest on findability (80 out of 100), level with the 80 average: showing up and making sense to Google. AMK Self Drive has most to gain on mobile speed (33 versus a 55 average), where small changes move the score.

For findability, 80 out of 100 is level with the 80 average: showing up and making sense to Google. Mobile speed scored 33, 22 points below the 55 average, covering how fast the site feels on a phone. On measurement, AMK Self Drive scored 30, below the 47 average (whether the firm can see what is working). Accessibility: 83 out of 100, 2 points below the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. AMK Self Drive’s free report lists every page tested and a prioritised set of fixes.