AM Phillip Trucktech Ford Rental: digital health score 68/100

As part of the Car Finance Digital Audit, we assessed AM Phillip Trucktech Ford Rental (amphilliptrucktech.co.uk) alongside 459 UK car finance and leasing providers, using public information only. AM Phillip Trucktech Ford Rental earned a digital health score of 68 out of 100, which places it in the middle of the pack and 161st of 428. Set against peers, the score lands 3 points above the sector median of 65. Where AM Phillip Trucktech Ford Rental does best is measurement: 80 out of 100, well ahead of the 47 car finance provider average. The clearest opportunity is accessibility, at 70 against a 85 average, where a focused fix would lift the overall score most.

Findability scored 76, 4 points below the 80 average, covering showing up and making sense to Google. On mobile speed, AM Phillip Trucktech Ford Rental scored 49, a little below the 55 average (how fast the site feels on a phone). Measurement: 80 out of 100, 33 points above the 47 car finance provider average. That covers whether the firm can see what is working. For accessibility, 70 out of 100 is below the 85 average: being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for AM Phillip Trucktech Ford Rental is in the free report.