Alphabet (GB): digital health score 59/100

As part of the Car Finance Digital Audit, we assessed Alphabet (GB) (alphabet.com) alongside 459 UK car finance and leasing providers, using public information only. Alphabet (GB) earned a digital health score of 59 out of 100, which places it in the bottom third of the sector and 327th of 428. Set against peers, the score lands 6 points below the sector median of 65. Where Alphabet (GB) does best is mobile speed: 65 out of 100, ahead of the 55 car finance provider average. The clearest opportunity is measurement, at 0 against a 47 average, where a focused fix would lift the overall score most.

For findability, 83 out of 100 is just above the 80 average: showing up and making sense to Google. Mobile speed scored 65, 10 points above the 55 average, covering how fast the site feels on a phone. On measurement, Alphabet (GB) scored 0, below the 47 average (whether the firm can see what is working). Accessibility: 95 out of 100, 10 points above the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Alphabet (GB) is in the free report.