Car Finance Digital Audit

Allied UK: digital health score 59/100

Allied UK sits in bottom third of UK car finance and leasing providers, ranked 322nd of 428 on our independent review of public digital signals.

Digital health score
59/100
Bottom thirdRanked 322nd of 428

The sector median is 65/100. Scores come only from public information, collected October 2026 for the Car Finance Digital Audit.

Scorecard

Four areas, each scored 0 to 100 against the car finance provider average. Higher is healthier.

Findability
75/100avg 80
showing up and making sense to Google
Mobile speed
53/100avg 55
how fast the site feels on a phone
Measurement
35/100avg 47
whether the firm can see what is working
Accessibility
77/100avg 85
being usable for everyone, an Equality Act duty

What we found for Allied UK

As part of the Car Finance Digital Audit, we assessed Allied UK (allieduk.com) alongside 459 UK car finance and leasing providers, using public information only. Allied UK earned a digital health score of 59 out of 100, which places it in the bottom third of the sector and 322nd of 428. Set against peers, the score lands 6 points below the sector median of 65. Where Allied UK does best is mobile speed: 53 out of 100, a little behind the 55 car finance provider average. The clearest opportunity is measurement, at 35 against a 47 average, where a focused fix would lift the overall score most.

On accessibility, Allied UK scored 77, a little below the 85 average (being usable for everyone, an Equality Act duty). Findability: 75 out of 100, 5 points below the 80 car finance provider average. That covers showing up and making sense to Google. For mobile speed, 53 out of 100 is a little below the 55 average: how fast the site feels on a phone. Measurement scored 35, 12 points below the 47 average, covering whether the firm can see what is working. A prioritised, page-by-page view for Allied UK is in the free report.

Strength
Mobile speed 53/100

A little behind the 55 average.

Biggest opportunity
Measurement 35/100

Against a 47 car finance provider average.

See also: The State of UK Car Finance Digital 2026 · all car finance providers

Get Allied UK’s full report

The free personalised report shows every page we tested, how Allied UK compares across all 428 assessed car finance providers, and a prioritised list of what to fix first.

Get the full report