Alexander Paul: digital health score 58/100

As part of the Car Finance Digital Audit, we assessed Alexander Paul (alexanderpaulgb.co.uk) alongside 459 UK car finance and leasing providers, using public information only. Alexander Paul earned a digital health score of 58 out of 100, which places it in the bottom third of the sector and 346th of 428. Set against peers, the score lands 7 points below the sector median of 65. Where Alexander Paul does best is mobile speed: 64 out of 100, ahead of the 55 car finance provider average. The clearest opportunity is measurement, at 5 against a 47 average, where a focused fix would lift the overall score most.

For findability, 86 out of 100 is just above the 80 average: showing up and making sense to Google. Mobile speed scored 64, 9 points above the 55 average, covering how fast the site feels on a phone. On measurement, Alexander Paul scored 5, below the 47 average (whether the firm can see what is working). Accessibility: 78 out of 100, 7 points below the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. A prioritised, page-by-page view for Alexander Paul is in the free report.