AK Vehicle Rentals: digital health score 60/100

We reviewed AK Vehicle Rentals (akrental.co.uk) for the Car Finance Digital Audit, Credit Canary’s independent study of 459 UK car finance and leasing providers built only from public information. AK Vehicle Rentals’s digital health score is 60 out of 100: the bottom third of the sector, and 309th of 428 overall. Measured across the set, AK Vehicle Rentals is 5 points below the sector median of 65. Its strongest area is measurement, at 60 out of 100, ahead of the 47 car finance provider average, so whether the firm can see what is working is already working. The biggest gain is in mobile speed: 26 against the 55 average, and the quickest way to climb the table.

For findability, 88 out of 100 is comfortably above the 80 average: showing up and making sense to Google. Mobile speed scored 26, 29 points below the 55 average, covering how fast the site feels on a phone. On measurement, AK Vehicle Rentals scored 60, comfortably above the 47 average (whether the firm can see what is working). Accessibility: 73 out of 100, 12 points below the 85 car finance provider average. That covers being usable for everyone, an Equality Act duty. The full breakdown, with the exact pages we tested and the fixes that would help AK Vehicle Rentals most, is in the free report.