This Bank Limited: digital health score 67/100

As part of the Bank Digital Audit, we assessed This Bank Limited (thisbank.co.uk) alongside 42 UK banks, using public information only. This Bank Limited earned a digital health score of 67 out of 100, which places it in the middle of the pack and 17th of 35. Set against peers, the score lands in line with the sector median of 66. Where This Bank Limited does best is mobile speed: 73 out of 100, well ahead of the 53 bank average. The clearest opportunity is measurement, at 25 against a 49 average, where a focused fix would lift the overall score most.

For mobile speed, 73 out of 100 is comfortably above the 53 average: how fast the site feels on a phone. Measurement scored 25, 24 points below the 49 average, covering whether the firm can see what is working. On accessibility, This Bank Limited scored 88, a little below the 91 average (being usable for everyone, an Equality Act duty). Findability: 86 out of 100, 4 points above the 82 bank average. That covers showing up and making sense to Google. A prioritised, page-by-page view for This Bank Limited is in the free report.