Risk-based pricing
Risk-based pricing is setting the interest rate or terms a borrower is offered according to their assessed risk, so higher-risk borrowers pay more and lower-risk borrowers pay less. It lets lenders serve a wider range of customers while managing expected losses.
Good risk-based pricing depends on accurate risk assessment and must be balanced against fair value under the Consumer Duty.
Credit Canary builds risk-based pricing into one platform for UK lenders, with the data and decisioning behind it.
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